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A filtered slice of the archive.
Bringing various types of multimedia to the forefront, Facebook has launched a new ad format back in March that incorporates videos, images, and spruced-up elements within a single post. The new format is called: Collections. As shown in the example above, the new ad format is rich with media and resembles a Canvas creative, which provides...
While display advertising and remarketing campaigns can prove to be an effective method of driving cheap traffic back to your website, there are certain drawbacks to investing in these type of campaigns. Typically, those concerns are related to low click-through rates and lack of covnersions, but in a recent development, it seems like appearing next...
‘Tis the season to be jolly! With chestnuts roasting on an open fire and good ol’ Saint-Nick getting ready to deliver presents around the globe, a lot can be forgotten during the holiday season. Of course, while people are currently running amok over the next couple of days (either at shopping malls or during office...
Inspired by both the bacon and hockey infographics I’ve posted previously on this blog, I decided to create my own handy infographic explaining social media with beer. I’m not artistic (at all), so feel free to critique any design elements below, but this is a comprehensive guide that also includes the content publishing platform, Tumblr,...
Is your business in a position where online sales are stagnating, or even worse, declining? Are traditional marketing strategies just not helping you reach that next level? It might be time to explore the world of performance marketing and bring your business to the next level. Performance marketing provides small and medium sized businesses with...