About / Montréal / Since 2011

Hi, I'm JB.

I'm a Montréal-based marketing and revenue leader. Since 2011, I've worked across agencies, lead generation and SaaS, with experience in SEO, paid media, conversion, lifecycle marketing and revenue operations.

I started at Rank Media Agency, later joined Plus Company, and I'm currently VP of Revenue at Moz.

I enjoy figuring out why something isn't working, talking through the options and getting involved in the work that follows. More and more, that means building the systems myself: using AI to connect reporting, automate research and follow-up, and take repetitive work off a team's plate.

Get in touch Connect on LinkedIn

My background

Areas of experience, often in parallel

01 / 2011 to 2024

Agency

I started at Rank Media Agency as a media buyer and grew into leadership roles across media buying, SEO and product development.

Where: Rank Media AgencyMedia buyer, then leadership across media, SEO and product

Clients: Lightspeed Commerce, Ritz-Carlton Residences, Fabricville, Auto-Tune (Antares Tech), McGill Immobilier, Healthy Halo, Baton Rouge

02 / 2015 to 2024

Lead Gen

As SVP at Rank and later at Plus Company, I built lead generation programs for national brands, along with the media buying, lead and call routing, and reporting behind them.

Where: Rank Media AgencySVP, Product and Media Development; PathIQ (Plus Company)VP Customer Acquisition

Clients: Telus, Sun Life, Toyota, Lemonade, Empire Today, Vivint

03 / 2024 to now

In-house

At Moz, I've led revenue work across self-serve products, including acquisition, conversion, lifecycle, pricing and cross-functional initiatives.

Where: Moz (Ziff Davis)VP Revenue

Products: Moz Pro, Moz API, Moz Local, MozCon

04 / Since 2011

Consulting

Alongside those roles, I've helped businesses review marketing performance, develop strategies and put improvements into practice.

Where: IndependentMarketing and revenue consultant

Clients: One Core Media, RankAssure, Shoelace Inc.

How I work

I like understanding the details before recommending a direction. I'm comfortable reviewing the strategy, digging into the data and working with the people who will implement the changes.

01Understand the problemReview the evidence and talk to the people closest to the work.
02Set clear prioritiesDecide what deserves attention based on impact, effort and the team's capacity.
03Get involvedHelp turn the recommendation into something the team can use.
04Check the resultsReview what changed and use that to decide what happens next.

What I build

Tools I'd want my team to have

See all apps

I also build small tools and apps, often because I want something that doesn't quite exist yet. Recent projects include SEO tools using the Moz API, campaign creative tools and reusable marketing workflows. Some become useful. Some become a very elaborate way to spend a weekend.

Speaking and writing

I write and speak about SEO, AI, marketing and the practical side of growing a business. I've joined webinars, podcasts and industry events, and I enjoy helping teams make complicated topics easier to understand and act on.

See past talks

Off the clock

Montréal, mostly

Heavy music

Usually listening to something heavy. Occasionally writing about it.

Read the reviews

Hockey

A Bruins fan near Montréal. Yes, I'm aware.

Read the hockey rants

Tech

Usually deep in AI and new technology, testing tools and building things to see what they can actually do.

Side projects

Apps, experiments and ideas that got slightly out of hand.

See the apps

Want to work together?

Get in touch about consulting, a workshop, a speaking opportunity or a project you think I'd find interesting.

Get in touch