Not Your Typical Marketing Consultant
I’ve never been especially interested in marketing theatre.
Pretty dashboards are nice. Big strategy decks have their place. But if the work does not help a team make better decisions, sharpen execution, or create measurable revenue impact, it belongs in the recycling bin.
My work sits at the intersection of strategy, execution, data, and systems. That might mean diagnosing why paid media is getting expensive, rebuilding an SEO and content strategy, improving a conversion path, cleaning up lifecycle opportunities, or helping a team figure out where AI belongs in their workflows.
I like practical work. The kind that turns messy problems into clearer priorities.
My Background
I started my career at Rank Media Agency, where I grew from an entry-level marketing analyst into a leadership role helping build SEO, paid media, and social media capabilities. Those years taught me how to audit quickly, test carefully, manage clients, teach teams, and translate marketing activity into business outcomes.
From there, I joined Plus Company to help build performance marketing solutions and consult on SEO and acquisition projects for brands including Sun Life Financial, Toyota, Telus, Aviva, Empire Today, and Vivint.
Today, I’m VP of Revenue at Moz, one of the most recognized brands in the SEO industry. My work spans revenue operations, growth strategy, acquisition, lifecycle, pricing, conversion, customer journeys, content, and go-to-market execution.
That mix has shaped how I think. Growth is rarely one channel’s fault. It is usually a system problem: unclear positioning, weak conversion paths, messy analytics, poor handoffs, bloated workflows, or teams optimizing disconnected pieces of the machine.
That is where I like to work.
What I’m Focused On Now
Much of my current thinking centers on how marketing and revenue teams can build better systems.
That includes modern SEO, AI visibility, paid acquisition, conversion strategy, lifecycle marketing, analytics, and AI-assisted workflows that make teams faster without turning the work into beige automation soup.
I’m especially interested in practical AI implementation: real workflow design, prompt systems, lightweight agents, QA loops, internal tools, and operating processes that help teams do better work.
How I Work
I’m useful when things are messy.
Maybe the numbers do not line up. Maybe SEO is producing output but not a pipeline. Maybe paid media is spending without explaining itself. Maybe the team has seven dashboards and no shared version of the truth. Maybe everyone knows AI should be part of the workflow, but no one knows where to start.
My approach is simple:
Diagnose clearly. Prioritize honestly. Build useful systems. Measure what matters.
No mystical funnel secrets. No growth hacks wearing a fake mustache. No “just post more” energy.
Speaking, Writing, and Other Slightly Loud Opinions
I also write and speak about marketing, SEO, AI workflows, and revenue systems.
I enjoy teaching because the best marketing people I know are good translators. They can take something complicated and make it useful. Whether I’m speaking to students, marketers, founders, or operators, the goal is the same: make the work clearer, sharper, and easier to act on.
Outside of work, I’m into heavy music, hockey, whisky, gaming, and building odd little product ideas.
So yes, the site has some personality on purpose.
But underneath the weird is the actual work: helping teams build cleaner growth systems, make better decisions, and spend less time pretending that activity is progress.