Jonathan Berthold
I help marketing and revenue teams turn messy growth problems into clearer systems across SEO, GEO, Paid Media, CRO, Lifecycle Marketing, and AI Workflows.
About
I’m a revenue and marketing operator with 15+ years of experience across agencies, SaaS, paid media, SEO, CRO, and content systems. Today, I lead revenue at Moz, where my work spans growth, lifecycle, acquisition, conversion, pricing, and strategic intiatives.
I’m not here to sell mystical funnel secrets or dress up obvious problems in prettier dashboards. I help teams figure out what’s actually broken, what is worth fixing, and how to turn marketing activity into measurable revenue.
Also: heavy metal, hockey, whisky, and the occasional deeply unnecessary opinion.
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Consulting
Strategy, diagnostics, and execution support for teams that need a clearer acquisition engine, better conversion math, and less noise.
Funnel, acquisition, pricing, activation, retention, and reporting audits for teams that need a clearer growth path.
Organic search, content systems, technical SEO, entity visibility, and AI search readiness.
Media efficiency, CAC/payback thinking, landing pages, offer testing, and conversion economics.
Trial flows, onboarding, checkout, retention, email journeys, and self-serve revenue cleanup.
Workflow audits, prompt/process libraries, lightweight agents, SOPs, QA loops, and team enablement.
Operating Style
The work usually starts with a messy signal somewhere in the machine, then turns into diagnosing what matters and removing the friction.
Acquisition is getting expensive, but no one can explain what’s working.
SEO and content are producing activity, but not enough pipeline or revenue signal.
Landing pages, trials, or checkout flows are leaking otherwise good demand.
Analytics are messy enough that every meeting starts with a data debate.
AI is everywhere in the team, but not yet inside a useful operating system.
Featured Writing
February has made one thing painfully clear: early adopters are leaving the “chat with a copilot” era behind and stepping into the “manage a fleet of agents” era. If you build software or are responsible for growing revenue, the pattern is the same: execution is getting abstracted away. The differentiator is shifting to workflow engineering:...
Much like managing a traditional brick & mortar store, the mark of a successful ecommerce business relies on much of the market you can siphon from the competition and grow sales to new heights. While the traditional overhead costs associated with physical stores are non-existent in the ecommerce realm, there is a slew of other...
Another day, another fancy feature on social media. Twitter Spaces. Instagram Reels. LinkedIn Stories. More often than not, new social media features are born from replicating core functionalities of competing apps, resulting in a slugfest between major tech companies over who can do it better. *Yawn* Take the Clubhouse versus Twitter Spaces battle, for example....
Contact
Bring the messy analytics, weird paid media account, SEO knots, AI workflow ideas, leaky landing pages, or conversion paths that nobody fully trusts yet.
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