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Jonathan Berthold

SEO Consultant, Media Buying Machine & CRO Specialist

I help brands by implementing tactical digital marketing programs that are focused on generating conversions and a high ROI. Who wouldn’t want to convert like crazy?

Not Your Typical Marketing Expert

I’m not here to sell you mystical funnel marketing secrets for $999 or to subscribe you to a never-ending webinar series. I tend to cut through the nonsense prevalent in digital marketing and get straight to the point: how to increase conversions. For over ten years (wow, I’m getting old?), I’ve been executing high-level digital marketing campaigns for notable brands and small businesses. From building a boutique agency’s service offering as employee #4 to managing sophisticated performance marketing for a global agency, I’ve literally done it all. 

Also, in case you haven’t noticed yet with my zany copywriting, I’m quite unorthodox in my methods and don’t fit the corporate mould. Tattoos, heavy metal, and whiskey…wait, what was I talking about again? Oh right, I’m a marketing expert.

Jonathan Berthold - Not Your Typical Marketer

An Unorthodox Blog Covering A Myriad of Topics You Might Enjoy

Marketing

I cover a wide range of digital marketing topics, whether it’s industry updates or useful how-to guides.

Sports

My passion for hockey and sports is part of my identity. Still not sure if I’m safe being a Bruins fan in Montreal.

Music

A metalhead at heart, my predilection for the thunderous assault of heavy metal is a defining trait.

Business

My goal is to impart as much wisdom as I can about management, agency life, and operations.

Eccentric Speaker & Passionate Marketing Wizard

Whether it’s speaking in front of hundreds at a conference or a handful of curious young marketers, I relish having the opportunity to educate anyone about the intricacies of digital marketing. In a landscape that’s nebulous and continuously changing, I seek to provide ambitious marketing professionals and businesses of all kinds with the knowledge to enhance their marketing campaigns. By utilizing a data-driven approach to marketing, I have been able to bring brands from zero to hero, learning the intricacies of each platform along the way. My passion for teaching my modus operandi to campaign optimization knows no bounds, which is why I try to impart as much knowledge as possible. Also, if I can get brands to stop serving cringe-worthy ads or wreak havoc on their users with a dreadful UX, that’s a plus.

Does Berthold Angry Tweet?

Yes, I am the spirit of Christmas

Like many of my counterparts, I tend to be quite active on social media platforms. In addition to posting a ton of meme-worthy content, I tend to dabble in conversations relating to SEO, ad ops, and other digital marketing topics. You’ll also get a glimpse at my predilection for heavy metal music and adoration for pulverizing Spotify playlists.

Additionally, I tend to create content on a diverse range of topics, mostly because blogging provides an outlet for my creativity to shine. I also like to use big words.