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A filtered slice of the archive.
Much like managing a traditional brick & mortar store, the mark of a successful ecommerce business relies on much of the market you can siphon from the competition and grow sales to new heights. While the traditional overhead costs associated with physical stores are non-existent in the ecommerce realm, there is a slew of other...
There’s nothing more fascinating than working on campaigns for the insurance space, particularly when it comes to health insurance and Medicare. While it does seem rather odd to advertise health insurance as a commodity from the perspective of a citizen from the land of hockey pucks and maple syrup fiestas, the market in the United States provides...
Establishing your presence online can be immensely challenging, especially if you’re in a competitive industry like real estate. In Montreal, for example, the amount of real estate listing aggregators online makes it somewhat challenging to keep your properties at the forefront, especially if you’re trying to sell residential units in dense markets. Once you start...
With Black Friday & Cyber Monday right around the corner, it’s that time of year again where digital marketing ninjas and self-proclaimed advertising gurus abandon the concept of sleep to focus on crafting a series of promotional campaigns. All jokes aside, the holiday season that kicks off with American Thanksgiving provides online retailers with an...
Managing a blog can be a time-consuming initiative with little-to-no rewards if you cannot handle it efficiently. Sure, publishing new content is rather easy (heck, I do it from time to time, in case you haven’t noticed), but have you ever heard of the saying “If a tree falls in a forest and no one...
For the uninitiated, dabbling in the dark art of SEO, better known as Search Engine Optimization, can be a daunting and intimidating task. If you’re unsure of how to navigate the digital realm, don’t let hubris be your downfall and attempt to implement tactics that will only result in search engines rejecting your website. If...
Relevance is critical in the new digital age, especially in the social media marketing environment. No matter how successful a tech giant’s business model may be, if innovation isn’t at the forefront (or at the very least, acquiring successful operations to absorb fancy features), popular platforms risked being tossed aside like yesterday’s news. For example,...
Facebook live streams. Reddit AMAs. Instagram Stories. Tweetstorms. Teenagers devouring Tide Pods to satisfy their hunger. The evolution of the social media environment has evolved quite a bit over the past couple of years. Before memes and Donald Trump dominated news feeds, social media marketing consisted of posting text updates to Facebook and Twitter without any real...
Earlier this year, Google introduced booking buttons to local search results for a small set of advertisers. Google has now opened the feature up to more businesses within the Google My Business dashboard. However, the feature is not global and only accessible for businesses that have an account with one of Google’s supported scheduling partners....
Google Posts, a content publishing feature teased by Google earlier this year, is currently being rolled out to all Google My Business users. While Google+ was widely unpopular and faded away not too long ago, Google Posts has a lot of potential for local businesses when it comes to engaging users and generating leads. The...
