Another day, another fancy feature on social media. Twitter Spaces. Instagram Reels. LinkedIn Stories. More often than not, new social media features are born from replicating core functionalities of competing apps, resulting in a slugfest between major tech companies over who can do it better.… Read More »Why Twitter’s Super Follow Feature is an Investment in Building Communities
Much like managing a traditional brick & mortar store, the mark of a successful ecommerce business relies on much of the market you can siphon from the competition and grow sales to new heights. While the traditional overhead costs associated with physical stores are non-existent… Read More »10 Ways to Boost Your Ecommerce Conversion Rate
There’s nothing more fascinating than working on campaigns for the insurance space, particularly when it comes to health insurance and Medicare. While it does seem rather odd to advertise health insurance as a commodity from the perspective of a citizen from the land of hockey pucks and… Read More »How to Generate Premium Insurance Leads With Digital Marketing
Establishing your presence online can be immensely challenging, especially if you’re in a competitive industry like real estate. In Montreal, for example, the amount of real estate listing aggregators online makes it somewhat challenging to keep your properties at the forefront, especially if you’re trying… Read More »4 Digital Marketing Tactics to Generate Fresh Real Estate Leads
With Black Friday & Cyber Monday right around the corner, it’s that time of year again where digital marketing ninjas and self-proclaimed advertising gurus abandon the concept of sleep to focus on crafting a series of promotional campaigns. All jokes aside, the holiday season that… Read More »Ecommerce Marketing Strategies for the Holiday Season
Managing a blog can be a time-consuming initiative with little-to-no rewards if you cannot handle it efficiently. Sure, publishing new content is rather easy (heck, I do it from time to time, in case you haven’t noticed), but have you ever heard of the saying… Read More »How to Drive Traffic to Your Blog in 7 Steps
For the uninitiated, dabbling in the dark art of SEO, better known as Search Engine Optimization, can be a daunting and intimidating task. If you’re unsure of how to navigate the digital realm, don’t let hubris be your downfall and attempt to implement tactics that… Read More »Common SEO Mistakes You Need to Avoid When Building a New Website
Relevance is critical in the new digital age, especially in the social media marketing environment. No matter how successful a tech giant’s business model may be, if innovation isn’t at the forefront (or at the very least, acquiring successful operations to absorb fancy features), popular… Read More »IGTV: Instagram’s New Video App & YouTube’s New Competitor
Facebook live streams. Reddit AMAs. Instagram Stories. Tweetstorms. Teenagers devouring Tide Pods to satisfy their hunger. The evolution of the social media environment has evolved quite a bit over the past couple of years. Before memes and Donald Trump dominated news feeds, social media marketing consisted of… Read More »How to Market Your Business on Social Media
Earlier this year, Google introduced booking buttons to local search results for a small set of advertisers. Google has now opened the feature up to more businesses within the Google My Business dashboard. However, the feature is not global and only accessible for businesses that… Read More »Google Allows Business to Add Booking Buttons to Local Search Results