Aren’t you a Facebook Advertising henchman? First off, let’s address the elephant in the room. Yes, I manage high-level Facebook advertising campaigns. Yes, I conspire with brands and businesses alike to engage in sinister marketing activities meant to deplete you of your hard-earned savings on… Read More »Facebook’s Offline Activity Tracker: Don’t Worry, Your Banking Information Is Safe
Relevance is critical in the new digital age, especially in the social media marketing environment. No matter how successful a tech giant’s business model may be, if innovation isn’t at the forefront (or at the very least, acquiring successful operations to absorb fancy features), popular… Read More »IGTV: Instagram’s New Video App & YouTube’s New Competitor
If Snpachat’s goal was to create consternation among its users and have them flood Twitter with diatribes and vitriolic comments, then the social media company evidently succeeded with its new app update. Anger and outrage are often unwarranted when it comes to tech companies updating… Read More »A Rant About Why Snapchat’s New App Update Sucks
The Snapchat clone, Instagram Stories, has hit a brand new benchmark, reaching a total of 250 million daily active users. The Facebook-owned mobile app is quickly surpassing Snapchat as the leader in hosting evanescent content, as more users are ditching the other content sharing app… Read More »Instagram Stories Hits 250 Million Daily Active Users
Poking a grizzly bear with a stick may seem like a fun activity for contestants on Fear Factor, but accoridng to the latest PSA from Melbourne Metro, it is one of many “dumb ways to die”. YouTube is literally flooded with millions of new videos each day, making it difficult for channel users to get views for their visual content. However, Melbourne Metro created a viral ad campaign that not only breaks through the clutter by being unique, but also provides an effective message in an upbeat (yet morbid) fashion.
[youtube http://www.youtube.com/watch?v=IJNR2EpS0jw]
Read More »“Dumb Ways to Die”: Using Social Media and an Upbeat Video to make a PSA go Viral