Relevance is critical in the new digital age, especially in the social media marketing environment. No matter how successful a tech giant’s business model may be, if innovation isn’t at the forefront (or at the very least, acquiring successful operations to absorb fancy features), popular… Read More »IGTV: Instagram’s New Video App & YouTube’s New Competitor
Facebook live streams. Reddit AMAs. Instagram Stories. Tweetstorms. Teenagers devouring Tide Pods to satisfy their hunger. The evolution of the social media environment has evolved quite a bit over the past couple of years. Before memes and Donald Trump dominated news feeds, social media marketing consisted of… Read More »How to Market Your Business on Social Media
If Snpachat’s goal was to create consternation among its users and have them flood Twitter with diatribes and vitriolic comments, then the social media company evidently succeeded with its new app update. Anger and outrage are often unwarranted when it comes to tech companies updating… Read More »A Rant About Why Snapchat’s New App Update Sucks
Earlier this year, Google introduced booking buttons to local search results for a small set of advertisers. Google has now opened the feature up to more businesses within the Google My Business dashboard. However, the feature is not global and only accessible for businesses that… Read More »Google Allows Business to Add Booking Buttons to Local Search Results
Google Posts, a content publishing feature teased by Google earlier this year, is currently being rolled out to all Google My Business users. While Google+ was widely unpopular and faded away not too long ago, Google Posts has a lot of potential for local businesses… Read More »Google Posts Rolling out for All Google My Business Users
The Snapchat clone, Instagram Stories, has hit a brand new benchmark, reaching a total of 250 million daily active users. The Facebook-owned mobile app is quickly surpassing Snapchat as the leader in hosting evanescent content, as more users are ditching the other content sharing app… Read More »Instagram Stories Hits 250 Million Daily Active Users
Bringing various types of multimedia to the forefront, Facebook has launched a new ad format back in March that incorporates videos, images, and spruced-up elements within a single post. The new format is called: Collections. As shown in the example above, the new ad format is… Read More »Collections: Facebooks New Ad Format for Retailers
Alternate jerseys are awesome. There’s no disputing that. It’s one of the reasons the Oregon Ducks have a litany of jerseys in their repertoire. Unfortunately, it looks like the 2017-18 will bring about the end of the most recent iteration of third jerseys, as the… Read More »A Collection of the Best Alternate Jerseys in NHL History
While display advertising and remarketing campaigns can prove to be an effective method of driving cheap traffic back to your website, there are certain drawbacks to investing in these type of campaigns. Typically, those concerns are related to low click-through rates and lack of covnersions,… Read More »Google Loses Advertisers & Revenue Due to Ads Appearing Next to Extremist Content
‘Tis the season to be jolly! With chestnuts roasting on an open fire and good ol’ Saint-Nick getting ready to deliver presents around the globe, a lot can be forgotten during the holiday season. Of course, while people are currently running amok over the next… Read More »Six Digital Marketing Tips for the Holiday Season