Media
Podcasts, guest appearances, interviews, and writing from around the internet.
Want me on your show or blog?14 entries, newest first
WebinarYouTube
Search Engine Journal Editor-in-Chief Katie Morton speaks with Jonathan Berthold, VP of Revenue at Ziff Davis, about choosing, pitching, and evaluating tests across SEO and paid media.
Watch webinar: Flat Traffic, No Budget: What Ziff Davis' Jonathan Berthold Tests First (opens in a new tab)PodcastYouTube
Edward Sturm & I chat about the latest Google update in SERPs, masking all URLs with a goto redirect. We also get into the larger fight happening behind the scenes. Google has been making it harder to collect search results at scale, from the removal of the num=100 parameter to these new Goto redirects. One possible explanation discussed in the episode is that Google is making it more difficult and expensive for AI companies and other automated systems to collect its search data.
Go to podcast: Google's Goto Redirect Broke Rank Tracking. Moz Explains What Happens Now. (opens in a new tab)WebinarSearch Engine Journal
Local visibility now starts long before a customer clicks. AI assistants, Maps, and search decide which businesses to trust based on reviews, reputation signals, and accurate listings. What’s evolved is how much weight those signals carry now and how precisely you have to handle them.
Watch webinar: SEJ Live: AI Search Visibility for Local Business (opens in a new tab)ArticleMoz
Learn how I used the Moz API MCP Server to build reports using wizardry *cough* Claude *cough*.
Read post: How to Build a Full SEO Analysis Dashboard with the Moz API MCP Server (opens in a new tab)VideoYouTube
E934: Google’s quiet removal of the num=100 parameter sent shockwaves through the SEO tooling ecosystem. Many called it an apocalypse. Others barely noticed.
Watch video: Why Google Killed Num=100: The Secret War Against OpenAI (opens in a new tab)ArticleMoz
Discover effective Black Friday marketing strategies to boost your profits. Learn actionable tips to stand out and succeed this shopping season.
Open link: 22 Black Friday Marketing Strategies to Maximize Your Profits (opens in a new tab)WebinarMoz
You have great ideas. Brilliant strategies. But bringing them to life often means long waits for developers, expensive contracts, and off-the-shelf tools that don’t quite fit your needs. You're a marketer, not a coder.
Open link: Your Next Superpower: Vibe Coding & API Powered Tools (opens in a new tab)PodcastApple Podcasts
In this episode of AI Chronicles, host Kyle James speaks with Jonathan Berthold, VP of Revenue at Moz, about the integration of AI in marketing and SEO. They discuss Jonathan's journey to Moz, the implementation of AI tools, and the impact on both client success and internal processes. The conversation also explores the future of AI in SEO and how it is reshaping the digital marketing landscape.
Open link: Jonathan Berthold: How Moz Is Using AI to Rewrite the Rules of SEO (opens in a new tab)ArticleMoz
Are local business reviews impacting how you show up in LLMs? Explore how customer reviews, from sentiment to keyword relevance, are crucial for optimizing your visibility and recommendations in AI-powered search.
Open link: Are Reviews Shaping What LLMs Say About My Local Business? (opens in a new tab)ArticleMoz
Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased brand visibility.
Open link: How to Future-Proof Your SEO Strategy with Relevance Engineering (opens in a new tab)VideoYouTube
E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing: Is SEO dead in the era of AI?
Watch video: Moz Exec: Is SEO Dead or Stronger Than Ever in the Age of AI? (opens in a new tab)ArticleMoz
With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
Open link: 5 AI-Powered Workflows Every SEO Should Be Using Today (opens in a new tab)ArticleMoz
If your SEO isn’t making money, it’s broken. Traffic, impressions, and dwell time might look good on paper, but they mean nothing without results that grow your bottom line. Too often, marketers waste time chasing vanity metrics instead of targeting keywords that drive revenue.
Open link: How to Find Profitable Keywords For Your Niche (opens in a new tab)Interviewremoters.net
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