Cleaner growth systems. Sharper decisions. Less marketing theatre.
I help agencies and brands find a clearer way forward when growth challenges get complicated.
This could involve reviewing an acquisition strategy that is not working, figuring out why SEO is not driving results, improving conversion paths, helping teams see where AI fits into their work, or testing the systems behind marketing efforts.
My work combines strategy, audits, advice, and hands-on help. Sometimes this means a one-time audit. Other times, it involves running workshops to help teams improve.
What I do depends on your specific challenge.
But the goal is always the same: clearer thinking, stronger systems, and work that actually drives revenue.
How I Can Help
SEO & AI Visibility Strategy
Organic search is evolving quickly, but the basics still count: technical health, helpful content, authority, discoverability, and trust.
I help teams rethink SEO for a world where AI answers, brand mentions, entity recognition, scattered discovery, and complex buyer journeys all play a role.
This might mean technical SEO audits, reviewing content systems, checking AI search readiness, improving entity visibility, building authority, streamlining workflows, and giving practical advice on how your brand appears in search and AI-driven discovery.
Useful when:
- SEO activity is happening, but the impact is unclear
- Content exists, but the strategy feels scattered.
- Technical issues are slowing down performance.
- Your team is trying to understand AI search visibility.
- You need a sharper plan for organic growth.
Paid Acquisition & Funnel Strategy
Paid media success is about more than just what happens in the ad account.
If results start to drop, the problem could be targeting, creative, offer quality, landing page issues, conversion tracking, budget choices, sales follow-up, or even the business model itself.
I help teams diagnose paid acquisition through the full funnel: media efficiency, CAC and payback, conversion paths, landing pages, offer testing, tracking quality, and channel strategy.
The aim is not just to get cheaper clicks, but to build a clearer and more effective acquisition system.
Useful when:
- Paid media is spending, but no one fully trusts the story.
- CAC is rising, and efficiency is getting harder
- Landing pages aren't converting and are bleeding your budget.
- Reporting is muddy across channels.
- The team needs sharper priorities before increasing spend.
CRO & Lifecycle Optimization
Conversion issues go beyond just landing pages.
For SaaS and digital businesses, growth often depends on what happens after someone clicks: signup flows, trial experiences, onboarding, checkout, lifecycle emails, retention, upgrade paths, and the tricky middle where intent either becomes revenue or fades away.
I help teams spot friction points, choose the right experiments, improve customer journeys, and fix the systems that link acquisition, activation, retention, and revenue.
Useful when:
- Traffic is coming in, but conversion is underperforming.
- Trial or signup journeys are leaking users.
- Checkout or onboarding feels harder than it should
- Lifecycle emails exist, but lack strategy.
- Teams need better insight into where demand is dropping off.
AI Systems Implementation
AI is already changing how marketing and revenue teams operate. The real challenge is figuring out where it truly fits.
I help teams move from scattered AI use to practical systems. This includes workflow audits, prompt and process libraries, simple agents, QA loops, SOPs, team training, and internal tools that help people work faster while keeping quality high.
This is not about vague AI transformation. It is about finding where AI can cut manual work, improve decisions, speed up research, support new ideas, and help teams build useful solutions.
I have built apps with Claude Code and Codex, created AI-assisted workflows, led internal AI workshops, and used AI to help teams brainstorm, prototype, and improve how they work.
Useful when:
- Your team is using AI, but inconsistently.
- You want practical workflows, not hype.
- Repetitive marketing tasks are slowing people down.
- You need prompt systems, SOPs, or QA processes.
- You want to prototype internal tools or AI-assisted workflows.
Revenue Growth Diagnostics
Sometimes the challenge does not fit neatly into SEO, paid media, CRO, lifecycle, or AI.
It might just be a growth system that feels more difficult than it needs to be.
I help teams take a step back and figure out what is really slowing them down, whether it is acquisition strategy, funnel performance, activation, pricing, reporting, positioning, conversion paths, internal handoffs, or priorities.
This is often where I am most helpful: looking at the whole system, finding the biggest issues, and helping the team focus on what matters most.
Useful when:
- Growth feels noisy, but the root problem is unclear.
- Teams are busy, but priorities keep shifting.
- Reporting creates more debate than decisions.
- Multiple channels are underperforming at once
- You need a senior outside perspective on what to fix next.
Why Work With Me
My name is Jonathan Berthold, and I am the VP of Revenue at Moz.
I have over 15 years of experience working in agencies, SaaS, SEO, paid acquisition, CRO, lifecycle marketing, analytics, and revenue strategy. My background includes leading agencies, consulting for enterprises, driving SaaS revenue, and working directly with brands like Sun Life Financial, Toyota, Telus, Aviva, Empire Today, and Vivint.
At Moz, I work on growth, acquisition, lifecycle, pricing, conversion, customer journeys, content, brand, and self-serve SaaS revenue.
I also regularly write and speak about SEO, AI, workflow automation, and digital marketing strategy through Moz webinars, blog posts, podcasts, and interviews.
Through consulting, I bring this hands-on perspective to agencies and brands that need clearer thinking, better systems, or a more focused path forward.
Who This Is Best For
I am most helpful for teams facing real complexity.
This often includes agencies, SaaS companies, growing brands, B2B teams, or marketing leaders dealing with tough acquisition, unclear reporting, shifting SEO, AI workflow questions, funnel friction, or strategy challenges.
This is a good fit if you need someone to audit your situation, ask the right questions, find the real issue, and help turn that into a practical plan.
This may not be the right fit if you just need one-off blog writing, influencer campaigns, basic social media management, or someone to follow a set task list without looking at the bigger strategy.
How Engagements Work
Each engagement is tailored to your specific problem.
Sometimes this means a focused audit. Other times, it is a workshop, training session, ongoing advice, a strategic review, or hands-on help building workflows, systems, and recommendations your team can use.
I do not use a one-size-fits-all approach because most growth problems are not simple.
The first step is a conversation. We will look at what is happening, what you have tried, where the friction is, and whether I can help.
If there is a fit, we define the scope from there.
Start a Conversation
If your team is facing messy analytics, weak acquisition, unclear SEO results, funnel friction, AI workflow questions, or just needs a fresh outside perspective, let’s talk.
Bring your tricky paid media account, tangled SEO issues, leaky sign-up flow, dashboard no one trusts, or the AI idea your team has not yet figured out how to put into action.