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Jonathan Berthold

Bottoms Up: Social Media Explained with Beer [INFOGRAPHIC]

Inspired by both the bacon and hockey infographics I’ve posted previously on this blog, I decided to create my own handy infographic explaining social media with beer. I’m not artistic (at all), so feel free to critique any design elements below, but this is a comprehensive guide that also includes the content publishing platform, Tumblr, and the video-based social application, Vine.  Looking at this graphic, one can tell that the social media environment is getting pretty crowded, and this doesn’t even include other popular sites/applications such as Flickr, Snapchat, Reddit, StumbleUpon, and SoundCloud. However, for those of you that are still not quite sure how some of these sites/apps work or want to impart some knowledge onto peers/family members, this will help you identify the main purpose of the major social media platforms.

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3 Major Benefits of Performance Marketing

Is your business in a position where online sales are stagnating, or even worse, declining? Are traditional marketing strategies just not helping you reach that next level? It might be time to explore the world of performance marketing and bring your business to the next level. Performance marketing provides small and medium sized businesses with extensive opportunities to create more exposure for their brands and create multiple revenue streams.

And make enough money to buy coffee, of course.

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“Dumb Ways to Die”: Using Social Media and an Upbeat Video to make a PSA go Viral

Poking a grizzly bear with a stick may seem like a fun activity for contestants on Fear Factor, but accoridng to the latest PSA from Melbourne Metro, it is one of many “dumb ways to die”. YouTube is literally flooded with millions of new videos each day, making it difficult for channel users to get views for their visual content. However, Melbourne Metro created a viral ad campaign that not only breaks through the clutter by being unique, but also provides an effective message in an upbeat (yet morbid) fashion.

[youtube http://www.youtube.com/watch?v=IJNR2EpS0jw]

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