Blog
Marketing, media, technology, music, sports, and whatever else earns a spot in the archive.
Relevance is critical in the new digital age, especially in the social media marketing environment. No matter how successful a tech giant’s business model may be, if innovation isn’t at the forefront (or at the very least, acquiring successful operations to absorb fancy features), popular platforms risked being tossed aside like yesterday’s news. For example,...
Facebook live streams. Reddit AMAs. Instagram Stories. Tweetstorms. Teenagers devouring Tide Pods to satisfy their hunger. The evolution of the social media environment has evolved quite a bit over the past couple of years. Before memes and Donald Trump dominated news feeds, social media marketing consisted of posting text updates to Facebook and Twitter without any real...
If Snpachat’s goal was to create consternation among its users and have them flood Twitter with diatribes and vitriolic comments, then the social media company evidently succeeded with its new app update. Anger and outrage are often unwarranted when it comes to tech companies updating their apps and software. People tend to overreact, and that’s...
Earlier this year, Google introduced booking buttons to local search results for a small set of advertisers. Google has now opened the feature up to more businesses within the Google My Business dashboard. However, the feature is not global and only accessible for businesses that have an account with one of Google’s supported scheduling partners....
Google Posts, a content publishing feature teased by Google earlier this year, is currently being rolled out to all Google My Business users. While Google+ was widely unpopular and faded away not too long ago, Google Posts has a lot of potential for local businesses when it comes to engaging users and generating leads. The...
The Snapchat clone, Instagram Stories, has hit a brand new benchmark, reaching a total of 250 million daily active users. The Facebook-owned mobile app is quickly surpassing Snapchat as the leader in hosting evanescent content, as more users are ditching the other content sharing app for Instagram. What makes this new benchmark even more impressive...
Bringing various types of multimedia to the forefront, Facebook has launched a new ad format back in March that incorporates videos, images, and spruced-up elements within a single post. The new format is called: Collections. As shown in the example above, the new ad format is rich with media and resembles a Canvas creative, which provides...
Alternate jerseys are awesome. There’s no disputing that. It’s one of the reasons the Oregon Ducks have a litany of jerseys in their repertoire. Unfortunately, it looks like the 2017-18 will bring about the end of the most recent iteration of third jerseys, as the manufacturing of hockey sweaters will be moving from Reebok to...
While display advertising and remarketing campaigns can prove to be an effective method of driving cheap traffic back to your website, there are certain drawbacks to investing in these type of campaigns. Typically, those concerns are related to low click-through rates and lack of covnersions, but in a recent development, it seems like appearing next...
‘Tis the season to be jolly! With chestnuts roasting on an open fire and good ol’ Saint-Nick getting ready to deliver presents around the globe, a lot can be forgotten during the holiday season. Of course, while people are currently running amok over the next couple of days (either at shopping malls or during office...
